SHE.
SHE is a locally based luxury salon and boutique for which we did branding, interior decor, signage, and design services.
Project info
Services Categories
Year
2019
Location
Cedar City, UT
Project Overview
SHE believes that every woman deserves a beautiful experience that empowers and transforms the ways they see and feel about themselves.
SHE possesses a carefully cultivated and amazing team of educated, experienced, and passionate artists who are committed to provide an unparalleled, upscale, pampering experience that will allow guests to feel beauty on every level. Their brand vision is to become the premier destination for women in Southern Utah to have transformative and rewarding personal beauty and well-being treatments by offering large city services, luxury and experience, bundled into an affordable and personal package.
The SHE brand has 6 distinctive core beliefs that run through every aspect of the
business by providing a foundation for behavior, attitude, and decision making.
1. INTEGRITY 2. REFINED 3. GLAMOROUS 4. TIMELESS 5. EMPOWERING 6. PASSIONATE
Logo
WORD MARKS ARE TYPICALLY SEEN AS PLAIN AND FORGETFUL, BUT THEY DON’T HAVE TO BE –
they can be simple, but still find a way to be bold
and statement making through the careful
choice of typeface and hierarchy.
LOGO TYPE & LOGO VARIATIONS
Our logo is simplistic, modern, and to the point — using only typography as the defining visual element. The primary logo is comprised of our name and short tagline telling our clients what we do. This logo is used for all formal communication, physical signage, and packaging. In addition to the versatility that the secondary logo and logotype adds, there are three logo variations that offer flexible color options when determining what medium they will be used on.
Colors
Typography
Typography is a valid use in brand identity. It creates a visual image through text and hierarchy. Three main typefaces are used to create a strong and cohesive brand for SHE.
Imagery
